Last updated: December 11, 2025

1. Who we are

Alliance Hero ("we", "us", "our") provides mission-control alliance management software for alliance leaders and members across online games. This Privacy Policy explains how we collect, use, store, and share your information when you visit our marketing site and use the Alliance Hero platform.

We are not affiliated with, endorsed by, or in any way officially connected with Last War: Survival or any other game or game publisher.

If you have any questions, you can contact us at: privacy@alliancehero.app.

2. Information we collect

We collect the following categories of data:

• Information you provide directly — contact details (such as name, email address), alliance details (name, game, role), messages you send us, and account credentials when you create a login for the Alliance Hero command center.
• Information collected automatically — device and browser information, IP address (with anonymization applied for analytics), log data, and usage data such as pages visited, time on page, and interactions with our site and app.
• Alliance and operational data (within the app) — alliance structure, missions, tasks, automation rules, and telemetry related to automation when using supported features.

3. How we use your information

We use your information to:

• Provide and operate Alliance Hero and its features.
• Maintain security, prevent abuse, and monitor reliability.
• Understand how the product is used and prioritize improvements.
• Communicate with you about updates, onboarding, and support.
• Comply with legal obligations and enforce our terms.

We do not sell your personal data.

4. Cookies and similar technologies

We use cookies and similar technologies to operate our site, remember your preferences, enable secure login, and measure performance in a privacy-aware way.

Some cookies are strictly necessary, such as those used for security and login. Others (like analytics cookies) are optional and require your consent where required by law. You can manage cookies through your browser settings and via the cookie banner on this site.

5. Google Analytics (GA4)

We use Google Analytics 4 ("GA4") to understand how visitors use our site and improve Alliance Hero. GA4 uses cookies and similar technologies to collect information about page views, navigation patterns, approximate location, device type, and browser characteristics.

We enable IP anonymization where supported so we do not see your full IP address. GA4 provides aggregated, statistical reports, which we use to understand trends, not to profile individual users.

You can opt out of Google Analytics by rejecting analytics cookies in our cookie banner where available, installing the Google Analytics Opt-out Browser Add-on , or using browser privacy controls.

6. Legal bases for processing (GDPR)

If you are in the EEA, UK, or Switzerland, we rely on:

• Performance of a contract when we process data to provide Alliance Hero to you or your alliance.
• Legitimate interests for security, service improvement, and basic analytics, where our interests are not overridden by your rights.
• Consent for non-essential cookies and certain marketing communications. You can withdraw consent at any time.

7. Your rights (GDPR and similar laws)

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your data in certain circumstances.
• Restrict or object to certain types of processing.
• Receive a copy of your data in a portable format.
• Withdraw consent where processing is based on consent.

To exercise your rights, contact us at privacy@alliancehero.app. We may need to verify your identity before responding.

8. Your rights under CCPA/CPRA (California)

If you are a California resident, you may have the right to:

• Know what categories of personal information we collect and how we use them.
• Request access to the specific pieces of personal information we have about you.
• Request deletion of your personal information, subject to certain exceptions.
• Correct inaccurate personal information.
• Opt out of the sale or sharing of your personal information (we do not sell personal information as defined by CCPA/CPRA).
• Not be discriminated against for exercising your privacy rights.

To submit a request, contact us at privacy@alliancehero.app. If our practices change in a way that qualifies as "selling" personal information, we will update this notice and provide a clear opt-out mechanism.

9. Data retention

We retain personal data only for as long as necessary to operate Alliance Hero, comply with legal obligations, resolve disputes, and enforce our agreements. We may anonymize or aggregate data for analytics and product improvement and use it indefinitely in that form.

10. Sharing your information

We may share your information with:

• Service providers who help us operate Alliance Hero, such as cloud hosting providers, analytics providers, communication tools, and error monitoring services. These providers are required to handle data securely and only for our specified purposes.
• Authorities or other parties when required by law, legal process, or to protect the rights and safety of Alliance Hero, our users, or others.
• Another company in connection with a merger, acquisition, or sale of assets, subject to appropriate safeguards.

We do not sell your personal information.

11. International data transfers

Alliance Hero may process data on servers located in countries other than your own. When required by law, we use appropriate safeguards (such as standard contractual clauses) to protect your information during international transfers.

12. Not affiliated with supported games

Alliance Hero is an independent service and is not affiliated with, endorsed by, or in any way officially connected with Last War: Survival or any other game, publisher, or platform. Game names are used only for descriptive purposes.

13. Children's privacy

Alliance Hero is not intended for children under the minimum age required by applicable law in their jurisdiction. We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided us with personal data, please contact us so we can delete it.

14. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date at the top of this page. If we make material changes, we will provide additional notice (for example, via email or a prominent notice on our site).

15. Contact us

If you have questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us at privacy@alliancehero.app.